Bajo Meals raises $2 million to construct its diabetes and protein-based manufacturers


  • Mount Judi Ventures led the spherical that noticed participation from S Ramadorai (former VC TCS) and KP Balaraj, founding father of KPB Belief (former co-founder of Sequoia Capital India and WestBridge Capital).
  • Bajo Meals, which started with promoting Keto merchandise, claims to offer low-carb meals merchandise throughout India.
  • With this funding, the FMCG start-up stated it expects to develop by 3.5 instances within the subsequent 18 months.
  • The model additionally goals to increase its cloud kitchens from 17 now to 35 inside 12 months throughout Mumbai, Pune, Ahmedabad and Chennai.

Bajo Meals Personal Restricted, the mother or father firm of Indian Keto model – Lo! Meals, has raised $2 million in a Collection A funding spherical, which is to be deployed in constructing its two new diabetes and protein-based product manufacturers – DiabeSmart and Protein Chef – in India.

Mount Judi Ventures is the lead anchor on this funding spherical, its first funding within the FMCG house. S Ramadorai (former VC TCS) and KP Balaraj, founding father of KPB Belief (former co-founder of Sequoia Capital India and WestBridge Capital) additionally participated within the spherical, the corporate stated in a press release.

With this funding, the FMCG start-up stated it expects to develop by 3.5 instances within the subsequent 18 months.

“India is known as the diabetes capital of the world. The funding will increase the attain to the focused viewers and speed up our progress, serving to us in our imaginative and prescient of positively impacting the well being of Indians,” Sudarshan Gangrade, CEO of Bajo Meals stated.

DiabeSmart is a model constructed to handle diabetes whereas Protein Chef claims to offer a low-carb high-protein powder that may be added within the
batter whereas cooking.

Bajo Meals, which started with promoting Keto merchandise, claims to offer low-carb meals merchandise within the type of packaged and contemporary meals. A keto food regimen is thought to be excessive in fats and low in
carbohydrates. Based in 2019, the corporate additionally has cloud kitchens supplying contemporary meals in 4 cities- Gurugram, Delhi, Bangalore, and Hyderabad.

The FMCG model plans to make use of the funds for model constructing of its new product ranges and increasing their channels to offline retail, B2B and hospitals. It additionally plans to increase its cloud kitchens from 17 presently to round 35 cloud kitchens inside 12 months throughout Mumbai, Pune, Ahmedabad and Chennai by constructing franchises.

KP Balaraj stated, “The diabetes and protein market segments that Bajo Meals has constructed merchandise for is extraordinarily giant. The corporate has constructed clearly differentiated merchandise with excessive Gross margins construction. With a robust staff and founder, we imagine Bajo Meals has a long run play within the Indian packaged meals phase.”

Bajo Meals says it goals to scale back the incidence of weight problems, cardiac, and diabetes-related illnesses by 5 million by 2023. Bajo Meals’ mission is to scale back the quantity of carbohydrates that India consumes to 50% (from 75-85%). With their new product traces, they intend to serve 100 million Indians by making scientifically-backed and examined low-carb merchandise, the corporate stated in a press release.

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